Brainstorming helps collect diverse viewpoints on business ideas
In the business world, when one person is responsible for coming up with business ideas, the ideas almost always become repetitive or stale in the future. With brainstorming, however, you can gather different ideas from the group members. Initially, the ideas generated may not be viable or great. However, in the course of brainstorming, they may transform into something viable and profitable. Because the group consists of people with different backgrounds, motivations, and interests, they could help you think up business ideas that you could not have managed to flesh out alone.